Conscious Aesthetics

A putative startup business was envisioned, selling devices to control moods and emotions. The startup sells a wearable and collects crowd funding using kickstarter. The use of the wearable induces packaged and pre-programmed feelings and sensations by altering the brain chemistry by CRISPR mediated epigenetic modifications delivered into the neurons with liposomes. In the scenario, various socio-technical problems become evident, such as addiction, loss of control over oneself, the role of a scientist in todays society and the abuse of technology by profit driven overselling of a product.